DEDICATION
Panos Love this presenter on the travel show.. GreekBeat smooth voice helps me relax. Zitw h ellas :)) Jojo Gringo listening in! please play a song for the Greeks in Italy! Sara this is just fantastiko!

Community

The Rise of Digital Radio: A New Era for Global and Local Listeners with GreekBeat Radio

todayJanuary 27, 2025 5

Background
share close

The Rise of Digital Radio: A New Era for Global and Local Listeners with GreekBeat Radio

Digital radio is transforming the way we listen, delivering superior audio quality and a broader range of content. GreekBeat Radio exemplifies this shift, broadcasting across London on DAB+ to over 5 million listeners and attracting more than 50,000 monthly clicks online. Platforms like online radio, smart speakers, and apps further emphasize the growing importance of digital streaming.

The UK government’s Digital Radio and Audio Review highlights this evolution, predicting digital listening will soon become the standard. With GreekBeat Radio at the forefront, audiences can enjoy the benefits of DAB+ and digital platforms, setting a new standard for accessible and enriched listening experiences.

DAB and Its Expanding Influence

Digital Audio Broadcasting (DAB) is rapidly gaining popularity in the UK, offering better sound quality and more reliable signals than traditional FM. By early 2023, digital radio, including DAB, accounted for 74% of radio listening in London, according to RAJAR. GreekBeat Radio is part of this trend, reaching more listeners across London through DAB+ and online platforms.

DAB coverage continues to grow, particularly in cities like London, where GreekBeat Radio attracts a diverse audience with its rich content. The UK government’s Digital Radio and Audio Review notes that 76% of the population listens to digital radio weekly, with DAB contributing 59% of digital listening thanks to its clear audio and wide channel selection.

DAB is now integrated into most new vehicles, making high-quality radio accessible for commuters. With RAJAR reporting 1.013 billion weekly radio hours, DAB+ accounts for a significant share. GreekBeat Radio taps into this trend, offering London-based DAB+ access and global online streaming.

As digital platforms dominate the audio industry—projected to lead by 2030—GreekBeat Radio exemplifies how stations are future-proofing with a multi-platform approach, combining local DAB broadcasts with global online streams.

Online Radio and the Impact of Smart Speakers

Online radio is growing rapidly, fueled by the popularity of smart speakers. Around 54% of U.S. smart speaker owners use them to stream radio, a trend mirrored in the UK. With nearly 58 million U.S. households owning smart speakers, these devices make radio content instantly accessible through voice commands. As technologies like 5G enhance streaming speeds, stations like GreekBeat Radio can seamlessly connect with global audiences through reliable digital formats.

Digital Radio and Mobile Accessibility Through Apps

Mobile apps further expand radio’s reach, enabling listeners to tune in from anywhere. In 2023, approximately 3 billion people globally consumed radio content weekly. Apps allow audiences to explore niche channels and access archived shows, offering greater flexibility than traditional AM/FM. GreekBeat Radio’s app, available on the App Store and Google Play, brings this convenience to life for its growing listener base.

You can download the GreekBeat App from the App Store  or Google Play store here: linkre.ee/greekbeatradio

 

Looking Forward: The Future of Digital Radio

Digital radio is set to dominate the future of listening. Ofcom projects ongoing growth in digital platforms, supported by innovations in audio tech and streaming. GreekBeat Radio, with its DAB+ broadcasts and global online presence, leads this evolution, delivering high-quality, diverse content to local and international audiences alike. As the digital landscape expands, now is the time for listeners to embrace platforms like DAB, online streaming, and smart speakers to enrich their radio experience.

 

References:

  • RAJAR, 2023 Listening Data: RAJAR
  • Ofcom Media Nations 2023 Report: Ofcom
  • Global Smart Speaker Trends, ResearchAndMarkets

Written by: admin

Rate it

Post comments (0)

Leave a reply

Your email address will not be published. Required fields are marked *


Address

Unit 219, Cuffley Place, Sopers Road, Cuffley, Potters Bar, EN6 4RY

Chat with us

Studio Hotline: +44 7400 088565
Office (UK): +44 203 8134088

Email

General Enquries: info@greekbeatradio.com

 

0%
× Studio Hotline